Plywerk is striving for a B. But before you tell us to buckle down and work harder, you should know that it’s a good thing. This isn’t like trying to get a B in 11th grade American History. We’re not underachievers here at Plywerk. You see, we’re shooting for a B that will designate us as a B Corporation. If you’ve never heard of a B Corporation, you might be scratching your head right about now. Stop! Don’t muss up your hair! What is a B Corp? We can explain.
To give you a tasty little analogy, B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. Does that help? Wait a minute. Now we’re doing analogies? This is starting to feel suspiciously like high school. But stick with me here and I’ll save you a spot at a good lunch table.
B Corp certification is issued by B Lab. This United States-based non-profit organization judges for-profit businesses on social and environmental performance, accountability, and transparency. In order to get certified, businesses have to obtain a minimum score on an online assessment for high social and environmental performance. This all sounds good to us at Plywerk. That’s why we’re in the business of selling eco-friendly products made in the United States.
Being a B Corporation means being one of the good guys. It means that your business cares about the environment and about people too. B Corps are businesses that don’t just care about business. As a B Corp, a business has the ability to create higher quality jobs and improve the quality of life in the community. And, as the movement grows, it becomes an increasingly powerful agent of change. Which means we all get to sit at the cool table. It’s hip to be B.